Have you ever noticed how many independent websites for users’ opinions, reviews, descriptions of their own experience, forum, reports were launched lately? There are thousands of them! The Age of the Internet allowed people to make a breakthrough. Today it is so easy to share experience and knowledge without leaving home sitting in a bathrobe and slippers. It’s an easy job to take part in serious business conferences on the topic of space flights and buy a washing powder in a virtual shop. That’s a progress! What has it to do with it? Indeed, it has nothing to do with online dating, you can say… And I tell you that all these things have a lot in common. The main thing is not who are you or what are you wearing now, it is not important now. The most significant thing is, why do we act in this way?